Ipanema is a family owned Brazilian/Portuguese restaurant that has existed on the same block in Midtown West since 1979 on a street affectionately known as Little Brazil.
Over time Ipanema had built up a loyal customer base of regular lunch crowd and Yelp/theater district diners at night. While this base would have remained steady in the same location, ownership wanted to relaunch with a vibrant brand and interior makeover that appealed to a wider audience as well as the existing base.
Creating the right print material experience for Ipanema to match the raw, organic and vintage brand we had created was paramount for me.
Some items I oversaw and conceptualized include: Menus, Matchbooks, Coasters, Postcards, Business Cards, Flyers, and Uniforms.