Rest Assured is a PERS (Personal Emergency Response System) that is still in use in the US today.
My role in this project was working my creative partner on the brand, creating the wireframe for the website, writing content for print materials, art direct photo shoots, and marketing the service. Our marketing campaign included finding affiliates and distributors to help sell to nursing homes and seniors across the United States. I also worked directly with our sales manager to onboard customers.
I also worked on the sales team by writing sales scripts, creating presentations for business development purposes, and helped map out our logistical path.